1. The real status quo of Douyin stores is that there are few merchants, small competition, large traffic, and Douyin's policy support.3. Personally, I think the core advantage of Douyin Store is "direct conversion on the site" Douyin Store is a store, similar to an online store, and the window is a kind of product distribution display window. The product links of the Douyin store can be directly converted on the site, while other products need to jump to the third-party platform to place an order for purchase.